authentic beauty concept

WE BELIEVE IN AUTHENTIC BEAUTY

authentic beauty concept vegan cleansers
authentic beauty concept vegan conditioners
authentic beauty concept vegan styling
authentic beauty concept vegan hair care
authentic beauty concept

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover the beliefs…

#AUTHENTICBEAUTYMOVEMENT

#MYBELIEF

Thoughtful hair care products are a combination of cutting-edge science, carefully chosen ingredients and a journey of constant discovery. Find out how these elements found their way into Authentic Beauty Concept’s highly effective formulas.

Authentic Beauty Concept products are formulated with a special combination of purified natural extracts. For example, the Hydrate product range for dry hair contains mango fruit extract and basil leaf extract. Mango is known to be rich in anti-oxidants, vitamins and minerals, basil is known to have anti-inflammatory properties. Read on to discover how these ingredients have been specially extracted, purified and preserved thanks to advanced science.

THE RANGE

authentic beauty concept

Hydrate – for dry hair

Adding mango and basil extracts to a pampering formula for dry hair would be worth it for the delightful smell alone. However, these ingredients also contain vitamins and minerals and have anti-oxidant and anti-inflammatory properties.

The Hydrate range includes a vegan cleanser, conditioners, a hair mask and a moisturising lotion.

authentic beauty concept

Amplify – for fine hair

Adding a bit of va-va-voom to your hair is as simple as adding a healthy boost to your breakfast. A formula with green tea extract and a touch of invigorating lime adds body and volume.

The Amplify range includes a vegan cleanser and conditioners.

authentic beauty concept

Replenish – for damaged hair

Superfood addicts know that maple syrup and pecan nuts aren’t just tasty snacks, but also reliable vegan sources of energy and strength. Maple and pecan extracts are also the superfood ingredients in the Replenish formula for strong, shiny hair. 

The Replenish range includes a vegan cleanser, conditioners, a hair mask and a protective balm.

authentic beauty concept

Glow – for coloured hair

Date and cinnamon sounds like a delicious combination, but they are also known to be toning, firming, moisturising, soothing, energising and conditioning. Extracts from these vegan snacks are part of our ingredients for a formula that enhances coloured hair.

The Glow range includes a vegan cleanser, conditioner and a hair mask.

Embrace – the styling range

Creating a high-performance styling range that goes hand-in-hand with pure care products is challenging. The star extracts of this range include shea butter, coconut oil and kaolin clay.

The Embrace styling range includes a primer, mousse, shaping cream, wax paste, pomade, dry shampoo, hairspray, salt spray and powder spray.

authentic beauty concept vegan cleansers
authentic beauty concept vegan conditioners
authentic beauty concept vegan styling
authentic beauty concept vegan hair care

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